Door 01 — Brand

The name they remember. On paper, it's yours.

Smith is Britain's most common surname. We forge names, marks and identities that stand out on the High Road — then file the trademark so nobody takes it from you.

Naming & renaming

A name that works — checked against domains, social handles, Companies House and the trademark register before you fall in love with it.

Logo & identity pack

The full file set: print, web, favicon, social crops, single-colour, dark variant. Everything a printer or signmaker will ever ask for.

Brand voice guide

How you sound — tone, phrases, caption style. The document your website, socials and letters all read from.

Guidelines mini-book

Colours, fonts, logo rules, do and don't. So the brand survives its first flyer.

UK trademark filing — £495

IPO filing, properly classed, plus the official fee (£205 for the first class, £60 each extra). A brand you don't own is a brand on loan.

Brandable things

Vehicle livery, signage files, email signatures, Canva kit and social templates — the brand, everywhere it touches the world.

Identity

From £900

starter · full · protected

  • Brand on its own — logo and identity pack, from £900
  • Brand and website together — £1,950
  • UK trademark filing — £495 plus IPO fees
  • Each quoted in one page before we start
Get a one-page quote

How it works

Talk

Who you are, who you serve, who you're up against. Bring opinions; we'll bring questions.

Forge

Name, mark, voice — presented properly, with reasons, not a logo raffle.

Protect

Files delivered, trademark filed, guidelines in your hand. The brand is yours — legally.

Straight answers

Why does a small firm need a trademark?

Because repainting vans and reprinting everything when a bigger firm objects costs more than filing first. Protection is cheaper than the dispute.

Can you work with my existing logo?

Often, yes — a tidy-up, proper files and guidelines can save a rebrand. We'll say honestly which side of the line you're on.

How long does a trademark take?

Filing is quick; the IPO's examination and publication period runs a few months. We handle the process and keep you posted.

Do I get the actual files?

All of them — vectors, print, web, everything. No hostage formats.

Ready to stop being another Smith?

hello@hartsmith.co.uk 020 3603 4495